ANNIE SINGER

Marketing and research support from a professional you can trust.

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ABOUT ME

PERSONAL DETAILS

Name: Annie Singer

Date of Birth: 09 April 1993

Location: San Francisco Bay Area
(+ Remote!)

Email: hello@annie-singer.com

PROFESSIONAL INFORMATION

Annie Singer is a Bay Area born and raised marketing manager and research professional. She takes a strategic, research-driven approach to diagnosing problems and intentifying new opportunities for businesses and nonprofits.

Her passion lies in ethical business practices, nonprofits, and corporate social responsibility.


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I want to learn more about your business! Contact me to learn how I can help you maximize your impact.

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SERVICES

Marketing and research solutions done for you by an experienced manager that you can trust.

GROWTH OPPORTUNITY ASSESSMENT

Assess the current growth opportunities across all major digital channels and create an action plan that your team can follow.

MARKETING STRATEGY

Create strategy and framework for marketing efforts across multiple channels including SEO, content marketing, email, social, and PR.

MARKETING IMPLEMENTATION

Implementation of your marketing strategy by a managerial professional that you can trust. Management of remote team and contractors. 

RESEARCH STRATEGY

Create and implement research strategy to drive informed business decisions around UX, product, pricing, market, and opportunity.

CURRENT PROJECTS

October

2019 - CURRENT

Head of Marketing

BestReviews.com

JOB DESCRIPTION

Assess and grow marketing channel opportunity including social media, SEO, SEM, display advertising, email marketing, and print. Cross-manage marketing personnel including designers, developers, copywriters, web producers, and photographers.

Conduct quantitative and qualitative marketing research to steer branding, UX, and maximize the impact of communications.

MAY        

2019 - CURRENT

Marketing Consultant

SRI International

JOB DESCRIPTION

Assess marketing needs and opportunities, and create strategy to maximize impact with a limited budget. SEO research, community promotion, execute foundational research for website redesign, and promotional projects. Planning for content strategy relating to biotechnology, medical technology, education, pharmaceuticals, robotics, artificial intelligence, security.

December       

2015 - CURRENT

CMO, Consultant

Schultz Grimes Inc.

JOB DESCRIPTION

Drive revenue of a growing medical product e-commerce company by creating and implementing digital and traditional marketing strategies and managing distributed teams. Lead and present weekly company-wide meetings. Effectively manage monthly budget of $20,000+.

Notable success includes doubling revenue from email, increasing search traffic by 300% in the first year, and launching customer feedback programs that decreased shipping errors and increased customer satisfaction.

EDUCATION

MAY             December

2016  -  2017

MICHIGAN STATE UNIVERSITY

ELI BROAD COLLEGE OF BUSINESS

MASTER OF SCIENCE IN MARKETING RESEARCH

Coursework in marketing management, research methodology, pricing, product research, statistics, & communications. Rated #1 Marketing Research degree in the U.S.

JANUARY    DECEMBER 

2015  -  2015

BOISE STATE UNIVERSITY

DEPT OF PSYCHOLOGY

BACHELOR OF SCIENCE IN PSYCHOLOGY

Coursework in psychology, statistics, research. 

PROFESSIONAL APTITUDES

STRENGTHS

Marketing Strategy


95%

Search Engine Optimization


90%

Marketing Research


95%

Remote Employee Management


85%

SOFTWARE

● Excel, Word, PowerPoint (and Google variations)
● SPSS
● MOZ, Sem Rush
● ActiveCampaign, Klaviyo, Epsilon
●Google Analytics, Tag Manager, Search Console

● Typeform, Qualtrics, Google Forms
● Wordpress, WooCommerce, Shopify

INDUSTRY EXPERIENCE

Affiliate

Research & Development

E-Commerce

Nonprofit

AS SEEN IN

FTC logo

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CONTACT

GET IN CONTACT

I want to learn more about your business! Contact me to learn how I can help you maximize your impact.

CONTACT DETAILS

hello@annie-singer.com

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